Green Value Chain in the Context of Sustainability Development and Sustainable Competitive Advantage

The roll-out of the ISO 14001 Environmental Management System (EMS) is in fact driving this type of transition towards a time where environmental friendly practices are no longer be an optional business practice, but rather a competitive necessity for survival. In the process of evaluating the environmental consideration, companies need to shift its paradigm from the conventional departmental time-static worldview to a more holistic perspective which can effectively enable the observers to envision the interconnection between economic growth, environmental and social responsibility. Such efforts will eventually result in cleaner, safer operations, reduced usage and acceptable substitutions for hazardous substances, increased product recyclability and recovery and improved transparency of information available to all stakeholders. The primary objectives of this research paper are to explore the antecedence outcome effects of (i) Sustainable Development in creating the Green Value Chain; and (ii) Green Value Chain in creating the Sustainable Competitive Advantage, for the manufacturing companies in Malaysia